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Does the Presence of Privacy Relevant Information Affect App Market Choice?

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationCHI EA '20: Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing SystemsCHI EA '20: Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems
PublisherACM
Number of pages7
ISBN (Print)9781450368193
DOIs
Publication statusPublished - 25 Apr 2020
EventACM CHI Conference on Human Factors in Computing Systems - Hawaiʻi Convention Center on the island of Oahu, Honolulu, United States
Duration: 25 Apr 202030 Apr 2020
https://chi2020.acm.org/

Conference

ConferenceACM CHI Conference on Human Factors in Computing Systems
Abbreviated titleCHI 2020
CountryUnited States
CityHonolulu
Period25/04/2030/04/20
Internet address

Abstract

While in most countries, Google Play and Apple App Store dominate, Chinese mobile phone users can choose among dozens of different app markets, which differ greatly in the information presented. This makes the Chinese mobile ecosystem a unique case study for investigating whether users actively choose app markets that conform to their preferences. We investigated this question in a survey of 200 Chinese users aged 18-49. Scenarios covered apps that require disclosure of different types of sensitive information (shopping, dating, health), with gaming as a baseline. Users preferred markets that were easy to use and had a wide choice of apps. Only nine users highlighted security as a feature. Despite this, they primarily used only one app market—the pre-installed one. App-market specific features were important for the game scenario, but less important for all others. We suggest that download decisions for most apps are made before users enter an app market, and discuss implications for presenting privacy and security information.

    Research areas

  • app markets, privacy, security, understanding users

Event

ACM CHI Conference on Human Factors in Computing Systems

25/04/2030/04/20

Honolulu, United States

Event: Conference

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