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Experimentation and the diffusion of technology in China: Using big data to explore Consumer Channel Choice

Research output: Contribution to conferenceOther

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Experimentation and the diffusion of technology in China : Using big data to explore Consumer Channel Choice. / Lloyd, Ashley; Antonioletti, Mario; Sloan, Terence.

2017. 1-10 Asia Pacific Advanced Networks, China.

Research output: Contribution to conferenceOther

Harvard

Lloyd, A, Antonioletti, M & Sloan, T 2017, 'Experimentation and the diffusion of technology in China: Using big data to explore Consumer Channel Choice', Asia Pacific Advanced Networks, China, 26/08/17 - 1/09/17 pp. 1-10. <https://apan.net/meetings/apan44/pres/17/APAN44-Lloyd.pdf>

APA

Lloyd, A., Antonioletti, M., & Sloan, T. (2017). Experimentation and the diffusion of technology in China: Using big data to explore Consumer Channel Choice. 1-10. Asia Pacific Advanced Networks, China. https://apan.net/meetings/apan44/pres/17/APAN44-Lloyd.pdf

Vancouver

Lloyd A, Antonioletti M, Sloan T. Experimentation and the diffusion of technology in China: Using big data to explore Consumer Channel Choice. 2017. Asia Pacific Advanced Networks, China.

Author

Lloyd, Ashley ; Antonioletti, Mario ; Sloan, Terence. / Experimentation and the diffusion of technology in China : Using big data to explore Consumer Channel Choice. Asia Pacific Advanced Networks, China.10 p.