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Hybrid social media: Employees' use of a boundary-spanning technology

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    Rights statement: This is the peer reviewed version of the following article: Archer‐Brown, C. , Marder, B. , Calvard, T. and Kowalski, T. (2018), Hybrid social media: employees’ use of a boundary‐spanning technology. New Technology, Work and Employment, 33: 74-93, which has been published in final form at doi:10.1111/ntwe.12103. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

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Original languageEnglish
Pages (from-to)74-93
Number of pages20
JournalNew Technology, Work and Employment
Issue number1
Publication statusPublished - 12 Mar 2018


Improved employee collaboration and communication can be facilitated by social technologies that extend within and beyond organizations. These social technologies have come to be increasingly represented by social media sites, which are used to extend workplace relationships across personal and professional boundaries in a hybrid role. This presents opportunities and risks as those boundaries are collapsed. Using boundaries as a theoretical lens, we evaluate the associations of relationship initiation between colleagues at different levels of organisations with employees’ boundary management strategies and their well-being. We also investigate relationships with social media usage, age and propensity to self-monitor and group employees using cluster analysis. We consider implications of our findings for developing more sophisticated policies, training, and guidance for employees on the use of social media as a workplace tool.

    Research areas

  • social media, boundary management, workplace relationships, employee collaboration, professional networks, work-life, multiple audiences

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