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Rights statement: The final version of this paper has been published in Communication & Sport, 2019 by SAGE Publications Ltd, All rights reserved. © Jung Woo Lee, 2019. It is available at: https://doi.org/10.1177/2167479519886544
Accepted author manuscript, 287 KB, PDF document
Licence: Creative Commons: Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND)
Original language | English |
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Article number | 216747951988654 |
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Pages (from-to) | 1-24 |
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Number of pages | 24 |
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Journal | Communication and Sport (C&S) |
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Volume | N/A |
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DOIs | |
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Publication status | Published - 7 Nov 2019 |
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In this article, I examined South Korean, North Korean, and British newspaper coverage of the opening and closing ceremonies of the 2018 Winter Olympics in order to identify the diplomatic gestures and conduct presented during these ceremonial events. This study looks at three diplomatically important components of the opening and closing ceremonies: artistic performance, a parade of nations, and the presence of world leaders. The media coverage of these components reveals that (1) the dissemination of a message of peace and unity, (2) the representation of unified Korean identity and Korean cultural heritage, and (3) the communication and negotiation between the high-level state officials are the three most visible acts of diplomacy at these celebrational occasions of the 2018 PyeongChang Winter Olympics. In effect, the combination of cultural diplomacy, sport diplomacy, and interstate diplomacy is actively at work during these ritualistic events. Therefore, the Olympic ceremonies present a global podium where dynamic and dramatic games of diplomacy take place.
- sport diplomacy, Winter Olympics, Pyeongchang 2018, global diplomacy framework, media event
ID: 119441024